Maine & L.L. Bean Infographic

A Maine travel campaign sponsored by L.L. Bean including a 3-panel brochure featuring icons and an infographic, a refreshed logo for L.L.Bean and my photography.

Infographic design featuring original icons and logo for L.L. Bean by Hollis, New Hampshire graphic designer Wendy Steckler 
Maine travel infographic designed by Wendy Steckler Designs

Maine travel infographic designed by Wendy Steckler Designs

To create a revised logo and set of icons that represent a brand refresh. The logo needs to reflect to the go-forward brand message and technically designed for scalability and use in multi-media campaigns. The icons are to be visually connected as a set and used in a single design graphic that aligns to the logo.
THE LOGO DESIGN PROCESS
The current logo is shown below and the image above illustrates the new design.
Original L.LBean logo

Original L.LBean logo

The first step in the design process for the logo was to assemble a mood board for the brand.
Moodboard of images of L. L. Bean clothing, home store and production process used in logo redesign process.

Moodboard of images of L. L. Bean clothing, home store and production process used in logo redesign process.

Hand-drawn explorations were drafted illustrating several options for the new logo.
Hand-drawn sketches of L.L.Bean logo redesign concepts by Wendy Steckler Designs

Hand-drawn sketches of L.L.Bean logo redesign concepts by Wendy Steckler Designs

FINAL LOGO DESIGN
A final option was selected and refined via computer draft. The final version was tested for legibility at small sizes and reviewed in color and black/white.
The final logo and color palette shown below.
L.L.Bean brand refresh and logo redesign details by Wendy Steckler Designs

L.L.Bean brand refresh and logo redesign details by Wendy Steckler Designs

Reimagined L.L. Bean logo by Wendy Steckler Designs on a store front.

Reimagined L.L. Bean logo by Wendy Steckler Designs on a store front.

Reimagined L.L. Bean logo by Wendy Steckler Designs on a canvas bag held by a man wearing L.L.Bean boots in a field

Reimagined L.L. Bean logo by Wendy Steckler Designs on a canvas bag.

THE INFOGRAPHIC DESIGN PROCESS
The infographic and icon designs were hand-drafted to first illustrate the overall concept. The infographic will feature different activities and things to do around the state of Maine.
Hand-drawn sketch of Maine travel infographic design by Wendy Steckler Designs.

Hand-drawn sketch of Maine travel infographic design by Wendy Steckler Designs.

Hand-drawn sketches of Maine travel icon designs by Wendy Steckler Designs.

Hand-drawn sketches of Maine travel icon designs by Wendy Steckler Designs.

The icons were refined via computer draft to ensure alignment and consistency across the set.
Maine travel icon designs drawn with Adobe Illustrator by Wendy Steckler Designs.

Maine travel icon designs drawn with Adobe Illustrator by Wendy Steckler Designs.

FINAL INFOGRAPHIC & TRAVEL BROCHURE DESIGNS
Final co-branded infographic from the State of Maine Travel & Tourism and L.L. Bean designed by Wendy Steckler Designs.

Final co-branded infographic from the State of Maine Travel & Tourism and L.L. Bean designed by Wendy Steckler Designs.

The infographic design was also incorporated into a three-panel brochure design illustrating a potential collaboration between Maine Travel & Tourism and LL Bean.
Final co-branded tri-fold brochure from the State of Maine Travel & Tourism and L.L. Bean designed by Wendy Steckler Designs.

Final co-branded tri-fold brochure from the State of Maine Travel & Tourism and L.L. Bean designed by Wendy Steckler Designs.

ADDITIONAL DESIGNS

Portland Leather Goods Ad Campaign
Refreshed Website for Boston's ISGM
New Logo for Boston's ISGM
Introducing "Curb Appeal" Typeface
New England Travel Magazine
A New Poster for a Wharton Movie Classic
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