To create a revised logo and set of icons that represent a brand refresh. The logo needs to reflect to the go-forward brand message and technically designed for scalability and use in multi-media campaigns. The icons are to be visually connected as a set and useful for a single design graphic that aligns to the logo.
THE LOGO DESIGN PROCESS
The current logo is shown below and the image above illustrates the new design.
The first step in the design process for the logo was to assemble a mood board for the brand.
Images of L. L. Bean clothing, home store and production process.
Hand-drawn explorations were drafted illustrating several options for the new logo.
FINAL LOGO DESIGN
A final option was selected and refined via computer draft. The final version was tested for legibility at small sizes and reviewed in color and black/white.
The final logo and color palette shown below.
Reimagined logo for L.L. Bean on a store front.
Reimagined logo for L.L. Bean on a canvas bag.
THE INFOGRAPHIC DESIGN PROCESS
The infographic and icon designs were hand-drafted to first illustrate the overall concept. The infographic will feature different activities and things to do around the state of Maine.
The icons were refined via computer draft to ensure alignment and consistency across the set.
FINAL INFOGRAPHIC & TRAVEL BROCHURE DESIGNS
Final mockup of a co-branded infographic from the State of Maine Travel & Tourism and L.L. Bean designed by Wendy Steckler.
The infographic design was also incorporated into a three-panel brochure design illustrating a potential collaboration between Maine Travel & Tourism and LL Bean.
Final mock up of a co-branded tri-fold brochure from the State of Maine Travel & Tourism and L.L.Bean by Wendy Steckler.
